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French Fragrances

French fragrances are renowned worldwide for their elegance, sophistication, and artistry. Rooted in centuries of tradition, France—particularly the region of Grasse—is considered the birthplace of mo

Questions and Answers

What makes So Avant Garde different from other fragrance retailers?

So Avant Garde provides a curated, global selection of niche and luxury fragrances, chosen for their artistry, originality, and storytelling. They emphasize a personalized experience, helping both newcomers and seasoned aficionados discover scents that truly resonate with their personality, style, and mood.

Where do your products come from? Are they authentic?

All products are 100% authentic, sourced directly from official brand distributors. So Avant Garde is part of The Fragrance Group, a highly reputable name in luxury distribution.

What is your return/exchange policy?

We offer returns and exchanges within 14 days for most items, as long as the fragrance remains unopened. Further details are available under our full Refund Policy.

Are there environmentally conscious initiatives tied to my purchase?

Yes! So Avant Garde has partnered with 4ocean, and for every order over $300, one pound of plastic is removed from oceans, rivers, and coastlines at no extra cost to you.