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Two perfume bottles embedded in two large cherries with a bottle laying on it's side on the ground.

Fruity Fragrances: Juicy, Playful, and Surprisingly Sophisticated

Christiaan Montgomery

Fruity fragrances are some of the most joyful and versatile in perfumery. While once considered light and lively, today’s luxury fruity perfumes are layered and complex, and are equally at...

Fruity Fragrances: Juicy, Playful, and Surprisingly Sophisticated

Christiaan Montgomery

Fruity fragrances are some of the most joyful and versatile in perfumery. While once considered light and lively, today’s luxury fruity perfumes are layered and complex, and are equally at...

A clear fougere perfume bottle laying on a bed of leaves against a white background.

Fougère Fragrances: Fresh, Herbaceous, and Timeless

Christiaan Montgomery

If you’re drawn to clean, refined, and quietly confident scents, fougère could be your perfect match. With a history that spans over a century, this olfactory family combines bright aromatics,...

Fougère Fragrances: Fresh, Herbaceous, and Timeless

Christiaan Montgomery

If you’re drawn to clean, refined, and quietly confident scents, fougère could be your perfect match. With a history that spans over a century, this olfactory family combines bright aromatics,...

A man is looking at a line up of blue colored perfumes and colognes.

Build Your Scent Identity

Christiaan Montgomery

Your scent identity is more than just the perfume you wear. It’s the emotional, cultural, and personal connection you build through fragrance. It reflects your personality, memories, and style.  Think...

Build Your Scent Identity

Christiaan Montgomery

Your scent identity is more than just the perfume you wear. It’s the emotional, cultural, and personal connection you build through fragrance. It reflects your personality, memories, and style.  Think...

A collection of perfume bottles in a person's scent wardrobe.

Signature Scent or Fragrance Wardrobe? How to Find Your Scent Style

Christiaan Montgomery

Fragrance is more than just a finishing touch. It’s a personal statement. Whether you're drawn to one signature scent that feels like a second skin or love switching things up...

Signature Scent or Fragrance Wardrobe? How to Find Your Scent Style

Christiaan Montgomery

Fragrance is more than just a finishing touch. It’s a personal statement. Whether you're drawn to one signature scent that feels like a second skin or love switching things up...

A collection of floral frangrances from So Avant Garde against a white background with shadowed flowers.

Floral Fragrances: From Classic Bouquets to Modern Petals

Christiaan Montgomery

Floral fragrances have long been the heart of perfumery. Rooted in the scent of real flowers, these perfumes evoke everything from soft romance to bold elegance. Whether you picture a...

Floral Fragrances: From Classic Bouquets to Modern Petals

Christiaan Montgomery

Floral fragrances have long been the heart of perfumery. Rooted in the scent of real flowers, these perfumes evoke everything from soft romance to bold elegance. Whether you picture a...

A woman holding a bottle of NEW NOTES  Cocktail perfume.

Citrus Fragrances: Bright, Uplifting, and Made for Daytime

Christiaan Montgomery

There’s something instantly energizing about a citrus fragrance. Whether you’re drawn to grapefruit's sharp sparkle or neroli's soft elegance, these scents are made to enliven. What Is a Citrus Fragrance?...

Citrus Fragrances: Bright, Uplifting, and Made for Daytime

Christiaan Montgomery

There’s something instantly energizing about a citrus fragrance. Whether you’re drawn to grapefruit's sharp sparkle or neroli's soft elegance, these scents are made to enliven. What Is a Citrus Fragrance?...